3 Reasons You Should Be Happy Your Guests Are On Their Phones

It’s Friday night at 7:00. You have been running around dealing with customer complaints, overcooked chicken and a new waitress who just dropped a tray of food. You finally get the chance to look up from your tornado of responsibilities when you see an army of guests all on their cell phones.

Your initial response being, “What! Their eyes should be on my beautiful braised lamb shanks!”

Instead of yelling at the top of your lungs, take a deep breath and keep reading this article.

Technology had a sneaky way of coming into all of our lives, seemingly overnight. Whether you like it or not, technology is here to stay, and will constantly be developing to fit even more seamlessly into our lives. With that, there IS a way to integrate this change in culture to see profits in your restaurant.

1. Technology Is The New Word Of Mouth

Think of the mobile phone as an extension of the guest.

Just as you want your guests to have an amazing experience, let’s just say you want their phone to have an amazing experience. From the moment they sit down, they are texting, Snapchatting, scrolling on Instagram or “checking in” on Facebook. That is brand recognition for your restaurant.

Technology is the new word of mouth. Whether your guest texts their friend from college that they can not meet up because they have dinner tonight at your restaurant or tweets it to their 5,000 followers, you are getting free press. This is giving you the ability to leverage every bit of your restaurant. Whether it be having a friendly and helpful staff, creating a welcoming ambiance or having the most out of this world tacos, they will be sharing it.

It is important to keep in mind that this can go both ways. Although your guests won’t even notice they are promoting you on these networks, they can also just as easy and knowingly talk about a bad dining experience.

2. Get Feedback That Counts

Gone are the days of asking your guests to go out of their way to fill out a survey on the computer, or call a number.

Instead, think about utilizing the fact that they will already be on their phone, and will be on it during their meal, which is the best way for them to give feedback.

You could ask your guests to…

  • Visit your website before paying
  • Fill out a survey based on their dining experience

Sweeten the deal and offer them a coupon for their next meal for participating. This is not only a culture of technology but also one of instant gratification, and any way to combine them is your sweet spot.

3. Why Are They Taking So Many Pictures Of My Food?!

Social media. We read a lot about it, and we see it everywhere.

You may be managing a Twitter or Facebook page sharing just how awesome you know your food is, but it is 10 times more credible and believable when it comes from someone else.

Many of your customers will be on social media during their meal…why not have them post for you? You never know how prominent they are in the social world, and one share could mean bringing in 10 new guests. To get them posting pictures of their food or the fun time they are having by creating a “hashtag” that can be searched. Maybe it is the name of your restaurant (#Restaurant) or a quirky saying that is unique to your business.

To get your diners motivated, include your social media platforms add them to your menu, or have your servers mention it. You could even follow them back, like their post, or retweet them. Offer free WiFi so guests can easily connect and post before they leave.

Social media is more than something fun to do online. It is creating modern day relationships, and the closer relationship you have with your guests, the more likely they will come back.

Moving Forward

Who knows what the future will hold when it comes to technology. We couldn’t have planned or ever guessed that we would have mobile phones, never mind ones that were stronger than entire computers were 20 years ago.

Maybe you will implement an order ahead policy through mobile devices? Or will your main goal be to increase your social media plan? Let us know!

Upserve at TechCrunch Disrupt in NY

Yesterday, Upserve’s Founder and CEO, Angus Davis sat down with Katie Roof at TechCrunch Disrupt in Brooklyn, New York.

TechCrunch Disrupt is an annual conference hosted by TechCrunch in San Francisco, New York City, London, and Beijing. It is THE place for debuting startups to make their mark on the best and brightest in the tech industry.

Angus and Katie discussed:

 How Upserve + Breadcrumb are tailored for your full service restaurant
 What Upserve can do for you
 Just how big the restaurant industry is (and growing!)
 Why Upserve acquired Breadcrumb
 How bots could impact the restaurant industry
– His path to profitability

Watch the entire discussion here.

 

 

 

Upserve Acquires Breadcrumb POS

Upserve announced today it has acquired Breadcrumb from Groupon (NASDAQ: GRPN), creating the industry's largest cloud-based restaurant management platform serving more than 6,000 restaurants in every U.S. state.

Bringing together Breadcrumb's mobile Point of Sale with Upserve's smart management assistant allows Upserve to deliver the most complete suite of solutions purpose-built for restaurants to increase profit, improve guest experiences, lift productivity, and reduce costs.

Breadcrumb, founded by Seth Harris in 2011, was acquired by Groupon in 2012. The product is a fully featured point of sale system for restaurants, bars and nightclubs built to run in the cloud and on Apple iPad devices. Like other Upserve software, Breadcrumb is delivered as a service through an affordable subscription model. Restaurants use the point of sale software to manage tables, fire orders, track labor costs, customize menus, accept payments and more.

Upserve is the smart management assistant serving up clear guidance that makes restaurants thrive. Upseve connects the dots between point of sale, reservations, online reviews, payments, and more. Restaurants use the management assistant to optimize the menu, check staff performance, build guest profiles, track reviews and organize key information into one place.

Seeds for the acquisition were first sown when Breadcrumb and Upserve teams began integrating the two systems through an informal commercial partnership in late 2015. Demand for the combined products was strong, with the collaboration accounting for nearly a quarter of Breadcrumb's new customer growth in recent months. The integration allows restaurants of any size to effortlessly manage staff, menu, guests and more. Upserve also integrates with legacy point of sale systems like Oracle Micros or NCR Aloha, helping restaurants operate a hybrid PC-based technology environment alongside modern systems purpose-built for the cloud.

"Breadcrumb and Upserve go together like peanut butter and jelly," said Upserve Founder and CEO Angus Davis. "Our product range offers restaurants the most comprehensive solution on the market. The huge scale of our cloud-based platform is unmatched, the quality of our 24x7x365 customer support sets us apart, and our future is bright for continued innovation."

Among the expected benefits of the acquisition:

  • Accelerated growth -- serving the same restaurant customer, Upserve now offers a more complete suite of POS and restaurant management tools, contributing to faster growth.
  • Simpler for customers -- Combining Upserve with Breadcrumb POS not only provides better information, it also reduces costs, mitigates hardware risks and reduces vendor-management headaches for restaurateurs.
  • Better customer support - Upserve is singularly focused on hospitality and recognized for its great customer service. Breadcrumb's escalated support organization remains in place, and will be a focus for growth and improvement during the integration.
  • Stronger product leadership -- Rosie Atkins joins Upserve as Vice President, Product. She is a hands-on, results-oriented leader who previously led product at Breadcrumb and OpenTable.
  • Robust payments - Upserve has significant payments expertise, handling billions in annual volume. The Breadcrumb payments gateway integration with Upserve Payments benefits customers with enhanced features, reliability and ease of use.
  • Open platform - Upserve integrates with all major restaurant point of sale systems, Breadcrumb integrates with all major payment processors, and the combined platform integrates seamlessly with many third-party software packages. Restaurants are free to choose the right tools for their business without concern over closed systems.

"Restaurant point of sale is a very competitive space and Breadcrumb stands to enormously benefit as part of Upserve's comprehensive suite of smart restaurant management solutions for the front and back of the house," said Dan Roarty, senior vice president of food and beverage, Groupon. "We are incredibly proud of the Breadcrumb product and team, and we look forward to watching the product's continued success as a shareholder in Upserve. We're confident that Breadcrumb restaurants are in great hands."

Groupon is exchanging all Breadcrumb assets for an undisclosed, minority stake in Upserve. Employees from Breadcrumb will join Upserve's team in San Francisco, Chicago, Providence and New York.

Customers may learn more at https://Breadcrumb.com or https://Upserve.com/.

About Upserve
Upserve puts everything restaurateurs need to know in one place, providing real-time guidance to empower local restaurants to unlock their full potential. One of the largest and fastest­-growing companies in the restaurant technology space, over 6,000 restaurants use Upserve to manage more than 20 million meals per month. More than 2% of all U.S. full-service restaurant sales run on Upserve Payments, which processes over seven billion dollars in annual volume. Founded in 2009, Upserve is backed by First Round Capital, Shasta Ventures, Index Ventures, Pritzker Group and Greylock Partners, among others. Upserve is headquartered in Providence with additional offices in San Francisco and Chicago.

About Groupon
Groupon (NASDAQ: GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company's global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.